Way to send money directly between almost any checking or savings accounts in the U.S., typically within minutes’.
With just an email address or U.S. mobile phone number, you can send money to people you trust, regardless of where they bank.
Mobile-First Digital Natives:
Tech-savvy users who want everything at their fingertips, including instant biometric login and confirmation of any payment with a single touch of their smartphone.
Small Business Owners & Freelancers:
Entrepreneurs who use Zelle to send money to clients quickly and without fees, so they need convenient transaction history and the ability to share a payment request with a QR code to receive money from customers.
Risk-Averse & Security-Conscious Customers:
Customers who value security above all else and want to ensure that their money is only transferred to the intended recipient with additional safety measures, such as two-step verification and bank-level encryption.
Prioritized cash flow, liquidity, and transaction-related widgets to build a financial dashboard according to the users’ daily management needs.
Dental Hygienist
Warehouse Supervisor
Dividend Clerk
Administrator
Top Line: send and receive money
Header: Title + Image
Body: Short description about product
Extrovert
Introvert
Thinking
Feeling
Sensing
Intuition
Judging
Perceiving
Make it better looking: The UI of the legacy solution is outdated and does not correspond to our modern brand image. By redesigning it, we will give the cards a more appealing appearance.
Make text more comfortable to read: The text on the cards was too small, which caused a bad user experience.
Establish consistent typographic hierarchy: The old cards lacked typography, which made it hard to understand what information was more important at first glance.
Update the graphics on cards: Graphics in the legacy cards need to be redesigned to correspond to the new design system and brand image and tell a story about the insight on the card without being overwhelming.
Smart Automation & Shortcuts
Behavioral & Spending Insights
Widgets can be added to your phone’s home as a quick way to access certain information from apps without having to open the app itself.
Color & Contrast: Text and background color combinations on insight cards must meet a minimum contrast ratio of 4.5:1 for normal text to prevent issues for users with low vision.
Dynamic Font Scaling: Cards must dynamically resize when a user adjusts their device-level system font scaling, without clipping text or overlapping UI boundaries.
Plain Language: Avoid overly dense financial jargon in predictive insights.
Screen Reader Flow: Assistive tech must read the card logically—stating the context, the insight, and the actionable button clearly (e.g., “Insight: Send 500 dollars”).
Cross-Functional Alignment: Partnered closely with product managers and iOS/android engineers early in the design phase to align on technical constraints, accessibility and zelle brand design system.
Streamlined Design Systems: Delivered comprehensive, pixel-perfect, figma component libraries with responsive layout behaviors, autolayout and interactive prototypes to reduce ambiguity.
Iterative Dev-Handoff: Facilitated iterative handoff sessions and design QA during implementation to ensure edge cases like loading states, error handling or long name truncation were flawlessly executed.
Enhanced Financial Clarity: Enabled users to better understand their spending patterns and peer-to-peer transactions at a glance.
Increased Engagement: Improved day-over-day engagement with the insights module which drove better product virality within the larger banking ecosystem.
Design Efficiency: Drove faster time-to-market for future releases by designing reusable insight card patterns which could be leveraged by future financial wellness modules.
What I feel: I feel deeply energized and grounded by the journey of building something truly impactful, realizing how design, empathy, and technology intersect to solve real human problems.
What I learn: I have learned that true innovation isn’t just about adding smart features, but ensuring those features are fiercely inclusive, secure, and genuinely intuitive for every single user.
What I do: Moving forward, I will champion these accessible, data-driven patterns from the ground up, turning insights into friction-free experiences.
Last words: Build with intention, design for everyone, and never let complexity overshadow human connection.
To Connect with Us.