
Broad range, but typically 18-45, tech-savvy, with disposable income for digital art, collectibles, and community membership.

The primary goal is to become the dominant wallet for the next wave of mainstream NFT users by prioritizing security, seamless multi-chain usability, and a personalized social experience.

The "Vault" wallet is designed to solve the key pain points of security anxiety, chain complexity, and social fragmentation for NFT users.


User research, user flows & user journey refinement
Persona review Ideation
UX strategy improvements & recommendations
Digital wireframe suggestions and Final Design
I learned about the users by creating detailed profiles called user personas, helping me understand their needs, goals and frustrations.
20
New York
24 Years
Sales Manager
Tech Sevy
Social Skills
Org Activity
Internet
Socialmedia
Online Shopping
Extrovert
Introvert
Thinking
Feeling