Case Study Military and Communities – Mehak Qureshi Portfolio

Project Goal

We provide grants through the U.S. Bank Foundation to support workforce education, job placement, military financial education and affordable housing for military service members and veterans. We also connect veterans with mortgage-free homes, home repair and vehicles through our H.O.M.E., R.A.M.P. and Driven to Serve programs.

Supporting the community
Empowered to give back
Military checking benefits
VA home mortgages
Personal loans
Planning for retirement
Building smart financial habits
Boost your financial wellness
Tips on managing your money

Business Problem

US Bank faces challenges in balancing personalized customer service with digital transformation efficiency. Rising fintech competition pressures traditional revenue streams, while maintaining regulatory compliance increases operational costs. The bank must also address cybersecurity threats and adapt to evolving consumer expectations for seamless omnichannel experiences. Effectively leveraging data analytics for improved decision-making while managing legacy system integration further complicates its strategic modernization efforts, all within a margin-sensitive interest rate environment.

Problem Statement

The U.S. Bank website faces challenges in delivering a seamless, modern digital experience. Users encounter a fragmented navigation structure, slow page load times on key transactional pages, and a mobile experience that lacks parity with desktop features. This creates customer frustration, reduces engagement with digital tools, and fails to meet evolving expectations for intuitive, fast, and personalized online banking, potentially driving users to competitors with more advanced digital platforms.

Process

User research, user flows & user journey refinement

UX strategy improvements & recommendations

Persona review Ideation

Digital wireframe suggestions and Final Design

Ai Integration

Integrating AI into the U.S. Bank website transforms the digital experience from static to intelligent. AI-powered chatbots handle routine inquiries instantly, while personalized financial insights proactively guide customers on spending, savings, and credit health. Advanced fraud monitoring analyzes transaction patterns in real-time to detect and prevent threats, and smart search anticipates user needs to simplify navigation. This creates a secure, proactive, and highly tailored banking environment that builds trust and deepens customer relationships.

Low fiedlity Wireframes

Low-fidelity prototypes, for example, are simple and low-tech concepts. All you need to get started is a pen and paper digital art apps. The goal is to turn your ideas into testable artifacts that you can then use to collect and analyze feedback in the early stages.

Colors

Colors that are use in complete websiites projects

Typography

Fonts for apps play a major role in your users’ experience. Helvetica Neue has made a powerful emergence in many noted places from where it received vast acclaim. From using it on Logos to websites and Posters, you can make extended use of Helvetica Neue on every possible platform.

Existing Screens

No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve.

New Screens

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.

We use primary colours to a modern mix of red and blue, plus all-new photography. We utilized new sharpe images of military professionals, combined with Helvetica Neue typography against ample white space.

Existing section

Existing old styled layout

Improved Layout

With new trending style we show this section in a new way.

Icons

Trending and minimal icons are added. Line icons are always a popular choice because the style is compatible with almost any other design element or overall design style. The style keeps evolving, and the new trend adds a little more visual attraction

Minimal
Design